Like A Girl

The company Always came out with a genius campaign this year, entitled "#LikeAGirl." If you haven't seen the advertisement yet put it at the top of your to do list, it's a must watch. 

Always created this campaign because of the way society limits girls and tells them who they should be and or how they should act. The company says, "We box them into expected roles." 

According to their website, 72% of girls feel as though society limits them, especially during the time of puberty. This is the time where confidence plummets, and society is completing aiding this downwards spiral. 

Always is on a mission to diminish the spiral and keep confidence high during puberty and beyond. 

This campaign is an incredible message to young women and girls, showing them to stop letting society categorize us and limit our incredible and talented abilities. No matter how many times I watch this video, I get goose bumps every time. It is so mind blowing to watch the older girls run and fight "like a girl" all weak and silly, and then see the girls who have not yet reached puberty, run and fight to their fullest potential. It is heart breaking actually to see this incredible difference.

My favorite part of the campaign is when the older girls ask to change their original answers, and then run and fight and work to their fullest potential, like a girl. 

Great job, Always. Such an empowering message. Watch the campaign below!